Be sure this post has been updated.Here is the truth:
The market is saturated, yes there are many Wellness coaches out there who are good at their craft… but that’s not to worry.
Ultimately, if this is your purpose, this won’t be a problem.
Let’s dive in
Sometimes having so many ideas can make you lose your main goal. In some cases, you try to start a lot of them without finishing any.
So, focus on one particular big and valuable offer. Analyze it, take out all the pros and cons, and find the best way to improve it. This is the key.
What is your most valuable offer at the moment?
Here, you have to be very clear about what’s your goals. What is really important for you and your business as a wellness coach? Have the bests equipment or give valuable content and service to your clients?
Take in mind, all platforms and systems will come later. Don’t get stuck on it. If you work on that, then you’re postponing what really matters to you which is the real work: validating your offer by interacting and connecting with people.
Remember, everything is about people!
Be attentive to what you want to share and what’s kind of people you want to follow you. Depending on it, you can start building your brand.
Do you like fitness, skincare, health care, mental health..? Choose the subject you know the most and what really means something to you.
Think about it this way, when you don’t have a clear audience you won’t be able to properly spread your content, because maybe not everyone is interested in what you want to say or give to people. Having a niche allows you to focus on people that really need you and turn them into potential clients.
Coaching is about personal and truthful connections. If you want to make a difference, just be natural; people will notice it and will trust you.
Show people where do you come from and what you can bring to them: your beliefs, your vision, and your approach, the things you have accomplished, how have been entering the coaching world, how you have been prepared to provide the best service… These are the most important features here. So, speak from your inner self, from your experience. Stories are extremely powerful!
That’s why people look for you. Just let them see the truthful you.
You are the captain of this ship! Take the lead role, because you are going to start building your community around your expertise, around your passion; with that, you are going to start building trust with people and that’s essential when you start creating connections.
Most of all, you are the person they rely on. If you are confident about this you’ll transmit this energy to everyone.
Own that leadership!
Be attentive to how you communicate your Brand Message to your audience. Listen to what other people are saying but most of all, try to understand what are they feeling.
If you can understand very well your client’s deep emotions, desires, and pains, instead of focusing on how to solve whatever they need to, you can put that under challenge.
For example: If your dream client says “ I require doing more exercise or build a healthier routine” (that’s the tangible/surface pain), he might be saying that he’s suffering or afraid of suffering from chronic pain as he gets older. That’s his deep emotional challenge, and that’s what you need to catch to start working on it.
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