5 Things to Prepare Before Working with a Web Designer

Hiring a designer for your brand or website is a big and exciting step. But to make the most of your collaboration (and avoid costly delays), it helps to come prepared. Here’s a simple checklist of what to have ready before you start working with a web designer:

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1. Clarity on Your Goals

What’s the purpose of this project? Are you rebranding, launching something new, or finally investing in a professional look? Get clear on what success looks like. For example, is it more bookings, a website that reflects your true vibe, or a visual identity that builds trust?

📝 Tip: Write down your top 3 goals and share them early working with a web designer.

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2. Your Ideal Client or Audience

Design is about connection. Who are you trying to attract? What do they value? What vibe speaks to them? Knowing your audience helps your designer create visuals that resonate and convert.

📝 Tip: If you don’t have a client avatar yet, start by describing your favorite past or dream client.

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3. Your Brand Personality & Style

Is your brand bold and playful? Minimal and calm? Edgy and artistic? Your designer needs to know how your brand feels so they can translate it into visuals. If you already have a Pinterest board or visual inspo saved, this is gold.

📝 Tip: Choose 5 words that describe your brand’s personality and share a few visuals that match the feeling.

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4. Content (Text & Images)

Whether it’s a brand identity or a full website, your designer will need content. This includes your business name, tagline, services, pricing, bio, images, and anything else you want featured. The more organized you are, the smoother the design process.

📝 Tip: Even if it’s not final, create a shared doc with all your current content — your designer can help polish it later.

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5. Openness to Collaboration

Design is a two-way street. Be open to new ideas, give thoughtful feedback, and trust the process. The best results happen when you see your designer as a creative partner, not just a service provider.

📝 Tip: Think about how involved you want to be — hands-on with every detail or more big-picture direction.

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Ready to Co-Create Something Beautiful?

Coming to the table with these five things will not only make the process easier, it’ll help your designer create work that truly reflects you. Think of it as setting the stage for magic.

✨ Feeling ready to bring your vision to life? I’d love to work with you. Click here to inquire about working together or learn more about my design services.

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