3 Ways to define your Dream Client as a Holistic Entrepreneur

If you are a Holistic Entrepreneur, a mindful business owner starting to build business and currently struggling to define your dream client, to define clearly the audience you are serving; In this post I want to give you three incredible tips that has helped me enormously and also helped my clients to define their target audience and will help you too achieve this goal.

1. Use Yourself as an Example: Personal Journey as a Mirror

One important thing some people don’t know is that you may be your own inspiration for the audience you want to attract.

Imagine a younger version of YOU that went through a challenge, maybe 1 year ago, 6 months ago. What have you overcome? Describe all of that, all that happened in that period of your life, and write down everything.

What you didn’t know that you needed?

What did you know that you needed?

What was on your mind back then?

Think about that person and all the questions someone without enough experience can use to feel related, and follow you to have the right answers to improve themselves.

Reflect deeply on your personal journey as a holistic entrepreneur. Consider the challenges and needs you had in the past. By mapping your own experiences, you create a vivid avatar of a potential client who is facing similar challenges.

This introspection not only enhances your understanding but also makes your services more relatable and tailored to those undergoing similar journeys in holistic healing and wellness.

2. Leverage Past Client Experiences: Learning from Successful Interactions

In case you don’t want to use yourself as a reference, use a past client as an example. Recall a past client with whom your work felt particularly fulfilling and effective. Analyze what made this relationship successful. Was it their openness to holistic practices, their specific needs, or the synergy between your approach and their lifestyle?

Use these insights to identify key characteristics and motivations of your ideal client. Understanding these traits helps in fine-tuning your services and marketing strategies to attract similar clients who are likely to benefit from and appreciate your holistic therapies.

Choose that person which you really enjoyed working with, the process was fluid, you built a great connection and of course, you reach all goals.

3. Alignment with Client Aspirations: Reflecting and Inspiring Future Goals

Your dream client is someone who sees in you not just a service provider, but a reflection of what they aspire to become. Emphasize how your holistic practices align with their goals for health, balance, and well-being. Showcase stories of transformation and success – both personal and from clients – to illustrate the potential journey ahead. This alignment creates a powerful emotional connection, drawing clients who are not just seeking a service, but a partner in their journey towards a healthier, more balanced life.

Work with emotions and give your audience something they can hold on to keep with you. We always consume products, services, or content that is in line with the person we aspire to be.

You can help people keep growing by giving your best, and also you’re attracting the kind of person that can be your perfect client. 

To find the best audience you have to work with two people, you and your dream client. Think about it like a mirror, they need to see them reflected in you, at least as someone they can be in the future.

At Hello Cocreator we work exclusively with mindful brands that are looking to elevate their business through Brand Strategy and Design. Feel Free to get in touch with us and let’s explore how we can support you in your journey as a Holistic Entrepreneur.