There are different factors to know when to upgrade your website. Maybe it looks old-fashioned and its design is not responsive at all, or you had changed your brand goals, audience, products or mission through the last years and now your site doesn’t meet your expectations and your vision.

If you are noticing that your competitors are evolving, and your website is not attracting the clients you want, let’s take a step back and look again, shall we? 

On this post, I will share one of the biggest key differentiators that makes some brands stand out from others… and this has to do with the moment you know when to upgrade your website.

Here are my thoughts:

You are ready to upgrade your website if:

✨You are starting to have clients for your services.

✨You want to look like a premium brand for your services and products.

✨ You are planning to charge premium prices.

✨ You are willing to put time and effort to up-level your business.

✨ You are committed to offer high quality service

✨ You want more visibility online

Here is the truth:

• Hiring Professional Branding & Website design services can be very expensive (+$4k) and doing it yourself is perfect until you find some roadblocks (such as what to do with SEO, the never-ending plugins, limiting features…)

• If you are looking to attract an audience that is willing to pay premium prices for your services, your brand and website has to reflect the same way.

When not upgrade your website yet?

Not always all websites have to suffer an “extreme makeover”. Probably you might be wondering which cases I am talking about. These are some of them: 

– You are still in the early stages of market research and validating if there is a demand for your premium offers.

– You are not clear yet what you will be selling.

– You haven’t studied your audience yet⁣

It is simple, these steps have to exist before starting to create your brand and business. Once you have all these developed, then you have the possibility to plan for an upgrade of your website.

My experience

I discovered Showit this year (after having a solid but messy website on WordPress) I moved because the tool had the qualities I needed to fully represent my premium brand while the capacity to integrate my core processes (sales funnels) and the greatest so far user experience.

In Hello CoCreator we offer Showit premium design service earlier this year to our clients. However, for those who are not ready yet for a custom website design you can also purchase one of of our Pre-made Ready To Use Showit Website templates built for creative female founders… we also offer template customization services if you are ready for so.