5 tips for a SUCCESSFUL eCommerce Home Page

September 24, 2021

Web Design

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To create a successful eCommerce Home page might sometimes seem easy, but in the practice, it may be a bit daunting. You have to be aware of some characteristics that make it appealing to your potential clients.

The Home page is the place where you start the purchasing journey (most of the time), so having there all the important but short info about your eCommerce website is vital. However, It is not enough.

I’m pretty sure that you have heard about Shopify or WooCommerce. They are just two of the many platforms we have available to build our own eCommerce website. These kinds of platforms will help you out to put your business info on the web and sell your products online in the easiest way possible.

That’s cool uh? But you have to make a little more effort to take advantage of them and succeed.

For those who want to take their business to another level, you better take these tips to build a successful eCommerce home page as commandments.

How can I create a successful eCommerce website?

The most important: above the fold

People usually overrate the importance of the info that appears just when you land a page. However, for eCommerce’s web design is practically the beginning of everything, especially when it comes to a home page. It should answer all the key questions about your online business.

A visitor only needs 10 seconds to evaluate if they want to stay on your site or just leave it. So, to optimize this part, you have to be clear that this content at the top must-have exactly what visitors need to know: logo, contact info, some promos, a shopping cart, the navigation bar, CTAs, etc.

To make this better, the best option is to apply SEO to your homepage.

The navigation bar

Ok. I mentioned it in the first tip. As users, we always find the navigation bar on top of the eCommerce home page and usually on the left side as a drop-down menu.

These items should be accessible to the visitors and, at the same time, they need to be simple and direct. But don’t forget to be original.

The search bar is also a part of this. It is important, especially when you have many products to sell.

Amazing images

You can’t sell what you don’t show. So, include high-quality images on the home page. The most important, at first sight, is the hero image.

The hero image is that one you see when you land on the home page. It is usually big and shows the brand’s main product, sometimes a product they are launching or maybe a promo, but certainly, the one that they want to sell more.

Of course, if scrolling it will show more images or videos about the brand, the products, and more. All of them should be high quality too.

My advice is to use original photos, not only those with your product in a white background, but schedule a photoshoot with models using the products, and then use it on your eCommerce website. This is more appealing to people.
include high quality images

Focus on User experience

No eCommerce website has success without a great user experience. The way people feel when visiting your site, and how easy they can get what they want, will assure you more income.

I get so annoyed when I want to buy a product in an online store and the design is disorganized, I can’t find the info I need, the pages load slow, and the purchasing process is complicated too. The brands need to know that I am there to buy some of their product, why would I have to practically beg for it? Makes no sense.

In those cases when the purchase gets too complicated, I just leave the items, forget them and go to another site that makes everything easier for me.

So, that’s important. We have to think about our customers and how to facilitate their experience in our eCommerce website.

Don’t forget the Call to action

If you want your visitors to take a specific action, then make it easy for them. The CTAs are important to drive the customers to your eCommerce web site’s main goal, which is to make a conversion.

The visitors may navigate around other pages before deciding to buy your products, but have in mind that every step will guide them to the checkout process.

Remember, the more time a visitor stays in your online store, the more possibilities you have to convert them into clients.
user experience in ecommerce home page

An eCommerce home page will guarantee you more traffic within the website, as well as a higher possibility of converting visitors into buyers.

If you have an optimized homepage, navigation and the purchase process will be much easier. Something that everyone appreciates as users of a platform.

Looking to start your own eCommerce journey and need more guidance? Feel free to get in touch with us through hellococreator.com/contact we will help you, and assist you with eCommerce needs and vision.