To create a successful eCommerce Home page might sometimes seem easy, but in the practice, it may be a bit daunting. You have to be aware of some characteristics that make it appealing to your potential clients.
The Home page is the place where you start the purchasing journey (most of the time), so having there all the important but short info about your eCommerce website is vital. However, It is not enough.
I’m pretty sure that you have heard about Shopify or WooCommerce. They are just two of the many platforms we have available to build our own eCommerce website. These kinds of platforms will help you out to put your business info on the web and sell your products online in the easiest way possible.
That’s cool uh? But you have to make a little more effort to take advantage of them and succeed.
For those who want to take their business to another level, you better take these tips to build a successful eCommerce home page as commandments.
How can I create a successful eCommerce website?
The most important: above the fold
People usually overrate the importance of the info that appears just when you land a page. However, for eCommerce’s web design is practically the beginning of everything, especially when it comes to a home page. It should answer all the key questions about your online business.
A visitor only needs 10 seconds to evaluate if they want to stay on your site or just leave it. So, to optimize this part, you have to be clear that this content at the top must-have exactly what visitors need to know: logo, contact info, some promos, a shopping cart, the navigation bar, CTAs, etc.
To make this better, the best option is to apply SEO to your homepage.
The navigation bar
Ok. I mentioned it in the first tip. As users, we always find the navigation bar on top of the eCommerce home page and usually on the left side as a drop-down menu.
The search bar is also a part of this. It is important, especially when you have many products to sell.
Amazing images
You can’t sell what you don’t show. So, include high-quality images on the home page. The most important, at first sight, is the hero image.
The hero image is that one you see when you land on the home page. It is usually big and shows the brand’s main product, sometimes a product they are launching or maybe a promo, but certainly, the one that they want to sell more.
Of course, if scrolling it will show more images or videos about the brand, the products, and more. All of them should be high quality too.
My advice is to use original photos, not only those with your product in a white background, but schedule a photoshoot with models using the products, and then use it on your eCommerce website. This is more appealing to people.
Focus on User experience
So, that’s important. We have to think about our customers and how to facilitate their experience in our eCommerce website.
Don’t forget the Call to action
If you want your visitors to take a specific action, then make it easy for them. The CTAs are important to drive the customers to your eCommerce web site’s main goal, which is to make a conversion.
The visitors may navigate around other pages before deciding to buy your products, but have in mind that every step will guide them to the checkout process.
Remember, the more time a visitor stays in your online store, the more possibilities you have to convert them into clients.
An eCommerce home page will guarantee you more traffic within the website, as well as a higher possibility of converting visitors into buyers.
If you have an optimized homepage, navigation and the purchase process will be much easier. Something that everyone appreciates as users of a platform.
Looking to start your own eCommerce journey and need more guidance? Feel free to get in touch with us through hellococreator.com/contact we will help you, and assist you with eCommerce needs and vision.
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