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Through all my experience developing Brands and Websites for creative female entrepreneurs, I have seen a lot of growth through the power of building a robust and aesthetic Website. Definitely it takes work but is so worth it! On this post I want to go through the top 3 Website mistakes to avoid when creative business owners start creating their website on their own.
Mistake #1: Designing and building your website before doing strategy work.
A common mistake to avoid is trying to build a website without any website strategy, planning and content structure, is a big reason why many business owners will encounter many roadblocks and lack of direction creating a website that goes according to their scope and business goals.
Mistake # 2: Not indexing your website on google, and optimize your pages for SEO.
Leaving your website without any indexation is a common mistake many business owners make, after spending a large amount of time building their website.
This is key for those looking to expand their marketing efforts outside social media, having your clients finding you in google, specially those around your area… places you on top of your competitors.
Mistake #3: Leaving your website outdated with no fresh content.
Many times business owners believe building a website is a one time thing they want to take off their plate, which is a big mistake as their website has incredible possibilities to integrate with their marketing and operations efforts, as it acts as a digital home.
Information such us how to work with you, why your services, your availability, educational content and more should be always updated, it builds trust with your audience and more confident to work with you.
Having a strong online presence is crucial for any business, especially for creative female founders who want to showcase their unique brand personality and offerings. Building your own website can be a rewarding endeavor, but it’s essential to avoid common pitfalls that can hinder your online success.
Ready to make to build a website that converts and builds reputation?
Apply to work with us and check on the box “1:1 Consulting” we will reply to you offering a 30 min free audit of your current website for free.
