In this article I will share with you the 5 Showit key features that will help improve your organic referencing (also called SEO) for your website.

If you have a website not optimized for SEO, you are depriving yourself of opportunities to make your business grow! The good news is that Showit has all the features you need to rank high on search engines.

What is SEO

This stands for Search Engine Optimization (SEO), i.e. optimization for search engines or so-called “natural” referencing because it is not paying. It is opposed to SEA (Search Engine Advertising) which is the advertising that can be purchased on search engines.

It is therefore a free way to generate traffic to your site and we will not do without it!

SEO is a mix of strategy and technique. Search engines use robots (bots) to browse the pages of sites, understand them, classify them, index them and position them. Google uses more than 200 criteria to position pages in its search engine.

SEO Strategy

Even if you have a technically perfect site, the strategy is just as important to position yourself well on Google with your Showit website.

A few tips for this:

• Beware of the expert syndrome: choose keywords after studying what your ideal customers are really looking for. They may use a different vocabulary from yours.

• Create valuable editorial content on pages and articles on specific topics that your ideal customers are likely to search for.

WHY SHOWIT IS AN IDEAL PLATFORM FOR WORKING ON YOUR SEO (SEO REFERENCE)?

FEATURE 1: TEXT TAGS

The text tag is used to make robots understand the hierarchy of your texts, it has no impact on the user himself.

• h1: only one per page, located at the top, the main title

• h2, h3, h4…: the subtitles of your content

• p: the paragraphs

• nav: internal links

• div: the decorative text

On Showit you can adjust the text tag independently of the style of your texts, this allows you to find a good balance between more catchy and marketing texts with your more SEO-oriented titles.

FEATURE 2: ALTERNATE TEXT (ALT TEXT)

This text describes what the images on your site contain. This is important for the accessibility of your site to enable visually impaired people to use their web page reader programs. Google therefore takes it into account in its criteria for referencing pages.

The alternative text also allows you to reference your images, you can include keywords if relevant, this text will also be displayed if your image does not load. No need to write “image of” or “photo of” (we already know that) and limits the description to a maximum of 125 characters.

You have a field dedicated to alternative text on Showit to optimize the natural referencing of your images.

FEATURE 3: SEO TITLE AND META DESCRIPTION

These are the elements visible on search engine results pages. The objective is to make people want to click on it so that the user lands on your site and for Google to take into account the number of clicks on your site.

A few tips :

• Insert keywords so that the Internet user understands that your page is relevant to his search.

• Limit yourself to 65 characters (title) and 160 characters (meta) because it will be cut beyond.

FEATURE 4: WORDPRESS BLOG

Showit uses WordPress for the blog part: no manipulation to do on your side, the support takes care of the implementation. You then have access to the WordPress interface to write your articles, with the additional possibility of using the Yoast SEO extension to optimize the referencing of your articles.

FEATURE 5: SITEMAP

It is a URL that contains the map of your site, you can submit it to Google Search Console so that Google knows exactly which pages to send its robots to so that you do not forget any page. They will return to it regularly to see if there have been any additions.

Showit part: https://hellococreator.com/siteinfo.xml

WordPress part: https://hellococreator.com/sitemap_index.xml

BONUS: LOADING SPEED

It’s not really a feature but rather a performance. Showit hosts your site with high-performance hosting that allows your site to load quickly. This is a factor that Google takes into account (in the same way as the structure and the weight of the code) because a site that is too slow harms the user experience and the goal of the search engine is to offer quality sites, which will please the Internet user.

You now know the features of Showit that allow you to optimize your natural referencing (SEO)! If you want to go further, do not hesitate to register for the free challenge Prep your site: 5 courses to prepare your strategy, your editorial, your SEO, your visual identity and the design of your site. This preparatory work is essential for creating your site with intention and allowing you to achieve your goals.

We are ready to help expand your brand through the power of SEO, ready for it? Apply to work with us or browse our template shop to discover more.