Creating a Brand Strategy as a new Conscious Entrepreneur takes more than just having an Instagram Account and a Logo.
It might look like a simple process, or you probably might think like you don’t really need one… please don’t believe this!
Here are my tips after helping Wellness, Holistic, Spiritual Service providers build and grow irresistible Brands.
How to get started with Brand Strategy
First, YOUR BRAND IDENTITY IS NOT YOUR BRAND STRATEGY. Here is where I put it together:
Before you jump into creating your Brand Identity – meaning your Logo, visuals, look and feel, color palettes, website, etc., you need a clear understanding of two things:
– Your Business Vision
– A Plan on How to get where you want to get. (Your Plan doesn’t need to be perfect).
To do this first you need to go through some certain definitions:
Understand your Ideal Audience
Understand your Audience to the point of knowing exactly what they are doing, what they are searching for, where are they hanging out, online events? Offline events? Basically getting to know their behaviors in-depth, and the challenges they have gone through.
This is key for you to start positioning your brand as their solution.
Usually, this part takes a while to identify, and it takes some market research to get real answers from your audience.
Map out how you are going to reach them, how are you going to get to these specific channels, do not get overwhelmed on this part as it requires that you sit down and take some time to reflect on your capacity and resources.
After this is done, you can start mapping out the strategy to reach your audience from different channels- for example; Social media, events, workshops, etc.
Your Offer.
If you do not have an offer there is no business.
When you are starting is better to start developing your own signature offer that you will adjust and polish with time as you have more experience.
Have a Signature Offer that has your own framework, that no one else has, don’t copy-paste what you have learned on books or what you learned on your certification, don’t be googleable.
Download my free guide to communicate your Brand Message for Holistic and Conscious Entrepreneurs.
If you are ready to have a Holistic Coaching brand you deserve, and learn all the steps I took to start and grow my business, Soulpreneur Brand Academy is a course that will help you see every step of this process and guide you through from Vision to Brand Strategy and Identity.
Discover More about this program that has helped Transformational Mentors scale their Online Business with ease.
