When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Which words best describe what your brand must convey?
Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and your brand’s visuals.
Your brand personality is essentially how you “speak” to your people across your different platforms and media.
Adjectives Brainstorming Exercise:
When people interact with my content, products, and services, I want them to feel ______.
When I talk to my ideal people, I want my tone of voice to be _________.
When people see something from my brand they think it is _________.
When thinking about my brand, I don’t want people to feel ________, ________, or _______.
If my brand was a person, they would be described as __________, __________, and _______.
Are you clear on your brand’s mission, vision, and values? These will be guiding factors in helping solidify your brand personality.
Here are some adjectives/characteristics to get you started on crafting your brand personality. Jot down your favorites and then narrow them down to your top 3-5. Think about why you are choosing these words and how they relate to your brand’s values. Feeling something else?
Be sure to take note of those too and choose words are a great fit for your brand and your business.
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