The skincare world is very demanded and full of big names. In order to stand out in a market like the luxury skincare brands seems to be very daunting. In fact, the industry is living a “boom”, the competition is increasing every day because of a renewed consumer interest in self-care and natural products with […]

Colour is one of the most important elements when we talk about branding. It is a way to express the personality of your holistic business to the audience, just like you do your makeup or the way you dress. Every brand you know from the tiniest to the biggest has a colour palette, tones that […]