Brand Identity


When it comes to choosing the right color palettes for wellness brands, it requires certain understanding of colors as a crucial step in creating a Brand Visual identity that resonates with your audience and also reflects the true essence of your brand. Colors can evoke emotions, convey messages, and influence perceptions. In this article, we’ll […]

September 14, 2023

Best Color Palettes for Wellness Brands

best color palette for wellness

The skincare world is very demanded and full of big names. In order to stand out in a market like the luxury skincare brands seems to be very daunting. In fact, the industry is living a “boom”, the competition is increasing every day because of a renewed consumer interest in self-care and natural products with […]

August 13, 2021

How to Make Your Luxury Skincare Brand Stand Out Online

Luxury skincare brand

Colour is one of the most important elements when we talk about branding. It is a way to express the personality of your holistic business to the audience, just like you do your makeup or the way you dress. Every brand you know from the tiniest to the biggest has a colour palette, tones that […]

July 30, 2021

How To Choose Brand Colours For Your Holistic Business

holistic business color palette

What Brand adjectives would you use to describe your business? When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Which words best describe what your brand must convey? Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect […]

May 20, 2021

70 Brand Adjectives List to Describe your Brand

brand adjectives

Behind the studio: Ingrid del Pilar

Ingrid is a seasoned tech consultant turned Brand/ Web Designer and content creator.

She has been working with wellness entrepreneurs, artisans and creative young brands for the last 5 years, from content creation, to rebuilding brand identities and websites.

Her work is blend of strategy, quality service and the power of aesthetic visuals.

*Ingrid is currently based in the South of France.

For Creative collaborations don't hesitate to send an email