The skincare world is very demanded and full of big names. In order to stand out in a market like the luxury skincare brands seems to be very daunting. In fact, the industry is living a “boom”, the competition is increasing every day because of a renewed consumer interest in self-care and natural products with […]

Colour is one of the most important elements when we talk about branding. It is a way to express the personality of your holistic business to the audience, just like you do your makeup or the way you dress. Every brand you know from the tiniest to the biggest has a colour palette, tones that […]

What Brand adjectives would you use to describe your business? When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Which words best describe what your brand must convey? Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect […]

Can you really create a program based on your uniqueness, your expertise, your passions? A program not based on any label, but only being unapologetically you? The answer is Yes. The other day I had a conversation with a Psychologist and Yoga teacher, who knew she could create a massive transformation in her clients’ life, […]