Colour is one of the most important elements when we talk about branding. It is a way to express the personality of your holistic business to the audience, just like you do your makeup or the way you dress.
Every brand you know from the tiniest to the biggest has a colour palette, tones that make them recognizable everywhere. This in addition to the typography and other graphic elements is crucial when building a wellness identity.
But to get that, first, you have to identify what your brand is about, its goals, what you want to achieve with it and, of course, which emotions you would like to make your audience feel.
So here I give you three amazing steps to define the Brand colours that will represent your holistic business:
1. What you want to express with your holistic brand
As you know, when it comes to design it is necessary to connect those emotions to the project you are building, and you do it through the color palette.
To know what do you want to transmit, you need to know what your brand is about. So, describe it, use every word (adjectives are the bests) that comes to your mind when you think of it. How do you visualize it, what do you want it to be in the future, how do you feel it now.
Would you like it to seem confident, soft, natural, or maybe straightforward, vibrant, powerful? Make a list of all these words and then circle three of them. These three will be the ones you will focus on to generate your brand’s colour palette. Most brands have more than one color.
2. The people you want to reach
To know your target is something that we have talked about here before, it is one of the keys to succeed with your wellness business. So if you are not clear yet, then ask yourself: who are these people I want to achieve? How looks my target? What do they like or want to feel? How do they express themselves? What colors they may seem attracted to?
Usually, holistic businesses have clear tones such as white, nude, pink, lilac, aquamarine, blue, brown even green when they are directly focused on nature. There is no such strict rule (you can take your chances), but I recommend doing a little research and compare what your competitors did and do, how they built their brands, so you can take advantage of it. Also, look at their followers, they will give you an interesting clue.
3. Every brand has a voice
Ok, in this part you have to be very assertive. As I mentioned before, build a brand is a compendium of various things. The voice is one of them, so it needs to add support to the basement of your holistic brand.
Whether your business is creative and fun or more spiritual, it has to be fully represented in your brand color palette. Remember, there is something called the Theory of color o Color psychology, and knowing a bit of it could help you choose the right options.
In general, when creating your holistic business, you have to focus on a base color (which will be the more used or representative in your content) and maybe two secondary tones to give support to the first one. These colors should create visual harmony.
Emotions and adjectives are really powerful because they can drive our decision-making. In that terms, your brand has to cultivate and strengthen this connection with its target, choosing the right brand colors will be helpful to achieve this goal.